Break Glass Campaign
Having identified Germany as a growth market, we used our modest 50K budget to create maximum impact.
We ran an experiential build which encouraged the public to become active participants in reacting to the overwhelming state of the world and in doing so, realise that reading the Guardian Weekly was a great way to connect with the issues and be armed with the facts to take action.
The result was 3M+ on platform, 6M reached through paid media, a 300% increase in traffic to the Guardian Weekly subscription page, and 84% increase in sales during the peak of the campaign.
General Election 2019 coverage
Social videos, DM and direct response
Introduce yourself properly
OOH CAMPAIGN
Be Differenter Campaign
OOH CAMPAIGN
Make an Impact
SOCIAL CAMPAIGN
BBC Storyworks
BBC Storyworks work with brands to create beautifully crafted stories that move and inspire, across platforms and across the globe. I joined the team as a freelance creative to write witty scripts that incorporated interviews with leading trade industry figures for the Italian Trade Association. Using footage we shot on site, I created short scripts that incorporated the message, adding a few irreverent touches in the dialogue.
Hot Octopuss
Hot Octopuss are an innovative wellness and sexual health start up, who pioneered the hands free “Guybrator”. They are an inclusive brand, catering equally for the able-bodied as for the disabled and ageing sector of the industry, which is often neglected.
It goes without saying that getting paid to come up with slogans for male sex toys isn’t the worst way to make a living. However, the sex toy advertising restrictions are uniquely different, so the scope for creativity is huge. I worked on creative ad campaigns, B2B product launches and events, and produced a range of ghostwritten opinion pieces for the CEO for trade publications.
Nestle
I worked as a freelance creative across several brands, including After Eights, Yorkie, Dolce Gusto Coffee and Smarties.
TWIST MUSEUM
TWIST museum is a creative space on Oxford Street that opened just after the pandemic. I was involved with naming, all copy online and on-site, and merch copy.
JOURNALISM
Prior to the wild ride that is the life of a copywriter, I was a journalist. I worked for a tabloid and it was marginally less horrific than a rickety rollercoaster that plunges into molten lava.
Later as a freelancer, I specialised in arts interviews and features, with some beauty articles (not featured here; listicles about anti ageing patches never make one seem like the world’s best writer).
